David Aaker's Brand Vision Model and how it works, part one - How

An in-depth description of David Aaker's famous Brand Identity Model (now called the Brand Vision Model) and how it works

Customer-Based Brand Equity Models: Keller vs. Aaker

Decoding Branding: Definitions by Kotler, Aaker, Keller, and More - Ask Anurag

David Aaker on LinkedIn: #aakeronbrands #branding #brandequity

David Aaker - Wikipedia

Highlight, take notes, and search in the book In this edition, page numbers are just like the physical edition

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

brandJOY (@mybrandjoy) / X

Samsung Aaker on Branding - by David Aaker (Paperback)

Brand Personality Model: A Modern Case Study

brandJOY (@mybrandjoy) / X

Foreword by David Aaker: Winning Through Platforms

The Aaker Model: A simple way to build brand identity

The Aaker Model: A simple way to build brand identity

S03.EP17 - Disruptive Innovation + Purpose-Driven Branding with David Aaker - JUST Branding - Podcast.co

Branding strategy: Use a three-step brand audit

David Aaker (@DavidAaker) / X