Brand identity structure (Aaker & Joachimsthaler (2000). From

Aaker's Brand Identity Planning Model.

Towards an identity-based brand equity model - ScienceDirect

Brand relationship spectrum (Aaker and Joachimsthaler 2000

Aaker brand architecture

IMPACT OF BRAND IDENTITY ON PERCEIVED BRAND IMAGE OF THE NELSON

Brand identity structure (Aaker & Joachimsthaler (2000). From

View of Critical Review of Literature on Brand Equity and Customer

PDF) Building brand identity in competitive markets: a conceptual

Andy Susilo LUKITO-BUDI, Doctor of Philosophy, Atma Jaya Catholic University of Indonesia, Jakarta, atmajaya, Faculty of Economics

Brand relationship spectrum (Aaker and Joachimsthaler 2000

A proposed brand architecture model for UK fashion brands

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Possible Brand Architectures according to Aaker & Joachimsthaler