Branding of Target’s kids’ clothing line, Cat & Jack. Designed identity, including colors and typography. Logo is custom-drawn based on schoolbook primers. Designed packaging, then created comprehensive style guide for Target’s internal team to use to create all packaging, photography and illustration. Also designed sub-brand, Baby Cat & Jack.
Target Will Exchange Cat & Jack Clothing Even If Your Kids Outgrow It
Target Will Exchange Cat & Jack Clothing Even If Your Kids Outgrow It
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$5 off $25 Cat & Jack™ New Brand Clothing Line for Kids @ Target
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