The Agile Brand: Creating Authentic Relationships Between Companies and Consumers by Greg Kihlström
Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways.
New Book, The Center of Experience, by Greg Kihlström Provides
The Agile Brand: Creating Authentic Relationships Between
Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being
The Agile Brand: Creating authentic relationships between companies and consumers. Paperback Edition. (The Agile Series)
Priority is Action: 7 principles for better strategies, decisions
The Agile Brand: Creating Authentic Relationships Between
The Agile Brand: Creating Authentic Relationships Between
Greg Kihlstrom - The Agile Brand
The Agile Brand: Creating Authentic Relationships Between Companies and Consumers by Greg Kihlström
Greg Kihlstrom: Kindle Store
The Long-Term Benefit of a Modern and Agile Brand; Off Script No
The Agile Brand: Creating Authentic Relationships Between
Business Value Pyramid - The Agile Brand Guide
Customer Journey Taxonomy - The Agile Brand Guide
