Hanesbrands, Champion Sue Streetwear Brand Over Parasitic Business Model - The Fashion Law

A self-described “ground breaking new player in the streetwear apparel industry” has been slapped with a very strongly-worded lawsuit for allegedly attempting to profit from the intellectual property of a huge slew of famous brands, including Champion. According to the trademark infringement and dilution lawsuit that Champion’s parent company Hanesbrands filed against Maxima Apparel Corp in the U.S. District Court for the Southern District of New York on Wednesday, Maxima Apparel is acting with “utter and total disregard” for Champion’s intellectual property in a “deliberate effort to trade on fame and goodwill and to damage the valuable trademark rights.”

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