How Shein's influencer trip to a Chinese factory backfired

Description

As Shein eyes an IPO, the company’s image needs a serious makeover. From stealing indie designers’ work, to violating local labor laws, Shein has fallen out of vogue on social media, so the company invited a group of influencers to tour one of its factories in Guangzhou, China. “I expected the facility to be so […]

Fashion influencers utterly savaged for Shein factory trip in China - with one surprised staff 'weren't even sweating

Dan Goldberg on LinkedIn: What Brands Can Learn From Shein's Fall

Shein invites influencers on Chinese factory tour to mend reputation, but backlash erupts – The China Project

What Is The Shein Influencer Trip Controversy? We Explain

Peter Dziedzic on LinkedIn: #marketing #pr #socialmedia

Shein's Influencer Trip Backfires Online

Shein sent American influencers to China. Social media users are furious

China's popular affordable price tag 'SHEIN' invites influencers

PR Consult

Connecting the Unraveling the Threads (Issue #35) 🧵 AI lawsuit

Techmeme: The EU Commission publishes its digital euro legislative

Shein Factories In China Get The Thumbs-Up – Style on the Dot

Ken Leaver on LinkedIn: How Shein's influencer trip to a Chinese

$ 20.00USD
Score 5(476)
In stock
Continue to book