Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine

When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.

The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand

Ecosia - An Eco-friendly Search Engine That's Planted 6 Million Trees - Tharawat Magazine

Lessons from Lululemon: An Imperfect Journey to Athleisure Dominance

Ecosia - An Eco-friendly Search Engine That's Planted 6 Million Trees - Tharawat Magazine

lululemon manifesto — Story

Lululemon's Secret Power: Even Mom Can't Make It Uncool - WSJ

lululemon manifesto — Story

How The Lululemon Brand Became Iconic In Athletic Wear - Kimp

The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand

The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand

Lululemon, the Brand That Invented Athleisure, Plans Its Second Act, by Fast Company, Fast Company