Pandemic boosts sales of Thinx period underwear (but it still can't show blood in ads)

Menstruation in Advertising — Breaking the Ultimate Taboo, by Latana

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Thinx 'non-toxic' period panties settles $5M lawsuit over harmful chemicals

Thinx lawsuit: What to know about the settlement and PFAS exposure : NPR

PFAS in period underwear: The Thinx scandal – Mme L'Ovary

PFAS in period underwear: The Thinx scandal – Mme L'Ovary

Thinx MENstruation ad campaign imagines men getting periods

THINX: Three women's battle to advertise their radical period-proof underwear on New York's billboards, The Independent

It's Time to Talk About Periods

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Thinx period underwear was supposed to be 'non-toxic'. Now customers feel betrayed, Menstruation