Cami Téllez on Reinventing Lingerie With Parade

Parade’s Cami Téllez is reimagining lingerie for a new generation—and taking fashion to “the step past inclusion.”
The 24-year-old CEO and creative director on reimagining underwear with her brand Parade.

Cami Téllez - Parade

Not Hypersexual, Not Girl Boss-y: Parade Founder Cami Téllez's Underwear Manifesto

2022 MADE ME OPTIMISTIC GRATEFUL AND AMAZED This year @parade : Recycled 62,000 pairs of underwear in partnership with Terracycle Dona

DTC swimwear: Summersalt, Ookioh, Parade and other brands navigate tough market

2022 MADE ME OPTIMISTIC GRATEFUL AND AMAZED This year @parade : Recycled 62,000 pairs of underwear in partnership with Terracycle Dona

Underwear

How Parade Underwear Took Over Instagram - The New York Times

How Cami Téllez is building Parade underwear into an intimates empire

Direct-to-consumer Bra Brand Parade Valued at $200 Million

How Parade CEO Cami Téllez's Latinx Heritage Inspires Her Business - Latina