The History Of Lacoste and The Crocodile

Lacoste was founded by French tennis star René Lacoste in 1933. René was nicknamed 'The Crocodile' by his fans and the media due to his tenacity on the tennis courts. René embraced the nickname and used it to inspire the reptile logo he embroidered onto his signature white blazer which has since become synonymous with
Read about how the Lacoste brand came about and the story behind the iconic crocodile logo.

Lacoste replaces crocodile logo with endangered species

Lacoste drops crocodile logo for the first time in its history

Logo decrypt #1: LACOSTE

Of A Crocodile In The Wrong Place – Thrift Store Preppy

Our History - Lacoste

Lacoste - Perles d'Histoire

2,431 Lacoste Stock Photos - Free & Royalty-Free Stock Photos from

Lacoste and the history of the Lacoste logo

Lacoste replaces iconic crocodile logo with endangered species as

Lacoste crocodile logo replaced by endangered species

Lacoste Brand Book by eric.boheman - Issuu