The new F1 logo and identity hopes to re-engage its global fanbase. We talk to W+K’s Richard Turley, who headed up the project, about the new logo and suite of typefaces that look to the heritage of the sport while aiming to drive it forward
W+K London Formula 1 - One Begins
The new F1 logo by Wieden + Kennedy London – Creative Review, formula 1
Formula 1 – Brand Identity - Wieden & Kennedy London — Nick Mills
Wieden + Kennedy initiates rebrand of Formula 1 with new logo and typefaces
Wieden+Kennedy London
The new F1 logo by Wieden + Kennedy London – Creative Review, formula 1
The new F1 logo by Wieden + Kennedy London – Creative Review, formula 1
The new F1 logo by Wieden + Kennedy London – Creative Review
Formula One reveals new visual identity by Wieden + Kennedy
Formula 1 – Brand Identity - Wieden & Kennedy London — Nick Mills
Formula 1 given new race car identity by Wieden+Kennedy - Design Week
Formula 1's new logo unwittingly reflects the sport's mid-life crisis – Duncan Stephen
The new F1 logo by Wieden + Kennedy London – Creative Review, formula 1
