Six years ago the leaders of Ethika, a lifestyle brand based in San Clemente, California, realized they might have hit some kind of jackpot: Turns out, the hip-hop community had an affinity for their underwear.
Ethika's RGB 2 Mixtape Stream, Cover Art & Tracklist
Lil Wayne WEEZY F on X: I'm excited to announce Young Money's Partnership with my favorite underwear brand @Ethika!!! / X
Meek Mill Calls Out Ethika For Playing With The Black Culture
The Rise of Ethika Underwear in Hip-Hop - XXL
Blac Youngsta Pull Up Video - XXL
Ethika's RGB 2 Mixtape Stream, Cover Art & Tracklist
Drake Birthday Gift Inspo - Lemon8 Search
Lil Wayne - I'm excited to announce Young Money's Partnership with my favorite underwear brand Ethika!!!
Women's Loungewear
FULL TILT Drop Needle Womens Sweater - LIGHT BLUE
Premiere: Listen to Lil Wayne's Sleepless Off Ethika's 'RGB 3' Mixtape
Anuel AA Partners With Ethika on New Underwear Collection
NBA Youngboy Blesses Fans With New Single Not Wrong Now
Lil Wayne, Kodak Black and More Hop on Ethika's 'RGB 2' Mixtape - XXL