What a bra company learned while disrupting the lingerie market

A proprietary fit algorithm helped, but ThirdLove's success is really about making life easier for its customers.

Are Underwire Bras Bad For You? – WAMA Underwear

Can $2 billion Indian lingerie business make it big? - The

Intimate Apparel Industry: Marketing Lingerie, Shapewear, and

Shaping up the lingerie market

How Women Are Taking Back Control of The World of Lingerie

ThirdLove Bra Review: Why Women Adore ThirdLove's 24/7 T-Shirt Bra

Leisurée is the new lingerie - Vox

Case Study - Smartly.io: ThirdLove Uses Smartly.io to Automate

Is the Lingerie Market on the Verge of Another Disruption?

Parade to be bought by Fruit of the Loom licensee Ariela