What's All the Hype Around Stanley Tumblers?

Please someone explain to me the hype around Stanley Tumblers. I really don't get it and think the trend is rather stupid. It's a cup with a straw. It

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Here is All the Hype Behind the Stanley Tumbler

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Here is All the Hype Behind the Stanley Tumbler

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Here is All the Hype Behind the Stanley Tumbler

Stanley Quencher FlowState Travel Tumbler Review

I had to work retail for a few months. Stanley cups make me sick