At a time when consumers are being influenced to buy a new, revolutionizing and anti-aging moisturizer, a magic airwrap hair styler, and another pair of UGGs in every corner of various social media platforms, a new de-influencing trend on TikTok blew up with more than 150 million videos under the hashtag #de-influencing. Content creators on
Top TikTok Influencers: Inspiration for Your Social Strategy
PDF) The Influence of the Body Image Presented Through TikTok Trend-Videos and Its Possible Reasons
How TikTok took over fashion trends and the rise of “TikTok couture” - Vox
What is 'de-influencing' and why is it all over TikTok?
Marketers Should Care About De-influencing, the TikTok Trend that Won't Quit
Deinfluencers Are Sharing The Things That People Should Stop Buying, And I'm Absolutely Loving It
Could TikTok's de-influencing trend actually save you money?
No more clumpy lipgloss: How TikTok's 'deinfluencing' trend became a marketing tactic
How I Lost $100,000 De-Influencing as a Minimalist (🙃 and Why I'm HAPPY About It)
The Deinfluencing Trend Is Still Just Influencing
Under De-Influence: This TikTok Trend Aims to Get Us to Rethink What We Buy - CNET