100-year-old bra brand Maidenform is going after younger customers

M's products are priced $5.50-$40, compared to Maidenform's prices of $40-$55. The low price point was an essential part of targeting Gen-Z shoppers, according to Jane Newman, chief design officer of global innerwear at Maidenform’s parent company, HanesBrands. For its part, Maidenform's core shopper base is 24 and up.

Maidenform

Maidenform WYOB Corset Bodybriefer - Black/Beige

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The Maidenform Sweet Nothings Adhesive Clip Bra is the perfect bra for great shape and cleavage. Super lightweight foam seamless cups with silicone

Adhesive Clip Bra, Self Adhesive Backless Bra

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