Luxury brand Coach will stop destroying unwanted goods following

Coach announced that it will no longer destroy damaged or “unsaleable” goods returned to its stores, after a viral TikTok video claimed the label intentionally “slashed” unwanted items.

Burning and slashing designer bags is so last season

Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations

4R's Blog – Jen Thilman

Coach Promises It Won't Destroy Unwanted Merchandise After Viral Video—But Critic Remains Skeptical

Coach Will Stop Destroying Bags After TikTok Video Provokes Backlash

Coach Has a New Sustainable Fashion Brand. Will Shoppers Go For It? - The New York Times

Entertainment Archives, Page 515 of 678

Coach Responds to Video on Damaging Unsold Bags

Entertainment Archives, Page 497 of 660

Coach Will No Longer Destroy Unsold Merchandise In-Store