Underwear Startup Parade Bought by Fruit of the Loom Dealer Ariela & Associates - Bloomberg

Parade Acquired by Intimates Company Ariela & Associates International

Watch Ariel's Rogers on Paramount, MSG, Fed, Being Patient - Bloomberg

How Parade Underwear Took Over Instagram The New York Times, 53% OFF

Meet Parade’s sustainable take on the timeless mid-rise brief with a breathable mesh panel, 360° stretch, and an ultra-soft feel that moves when you

Parade Launches a New Category: Bralettes » Press Release

How Parade Underwear Took Over Instagram The New York Times, 53% OFF

How DTC startup Parade is moving beyond underwear and into new retail channels

Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom Licensee — Retail Bum, by Retail Bum

Fruit of the Loom Girls 100% Ringspun Cotton Brief Underwear, 9 Pack, Sizes 6 to 14

Direct-to-consumer Underwear Brand Parade Valued at $200 Million - Yahoo Sports

Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom Licensee — Retail Bum, by Retail Bum