Exclusive: Lululemon spent four years on its Like Nothing bra

The Canadian activewear giant made yoga pants a status symbol. Here's how the brand is planning for a post-athleisure industry drowning in activewear.

I know a lot of you worship lululemon and I have quite a bit of

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Corset Long Line Bra, Black

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Lululemon Like Nothing Bra *Lace - Black / Barely Beige - lulu fanatics

Like a cloud bra collection. This is the only bra I wear now. I got everything on markdown. I'll probably get a lot of hate from this. I know it's excessive but

Brooks Running Adjustable Sports Bra Run It All

Lululemon Like Nothing Bra *Lace - Black / Barely Beige - lulu fanatics

Boody Women's Racerback Sports Bra - Pullover Racerback Bra with Removable Padding, Seamless Bras for Women - Wireless Bra for Medium Support, Bamboo Viscose for All-Day Comfort - Black, Medium at

Exclusive: Lululemon spent four years on its Like Nothing bra

High-Performance Everyday Bras : Lululemon 'Like Nothing Bra

Removable straps let you wear it two ways, and perforated panels are claimed to improve airflow.

Run Times Bra