Back when I started Spanx (over 20 years ago) I had no money to advert

70.2K Likes, 111 Comments. TikTok video from Sara Blakely (@sarablakely): “Back when I started Spanx (over 20 years ago) I had no money to advertise. Like none! I was up against billion dollar companies with endless ad budgets… and there really was no internet! I had to think of the cheapest way I could spread awareness about my product. One of the ways was to wear a t-shirt. That’s right … a t-shirt! I went to the t-shirt shop bought a black shirt and had S-P-A-N-X ironed on. I wore it almost every day for 7 years. When you cant afford a billboard, you become your own billboard. I wore it with white pants (and Spanx shapewear underneath of course). This was my uniform. Even if it only prompted someone to ask, "what's Spanx?" It was a way for me to talk about the brand. Spanx didn’t advertise for the first 16 years in business. We grew completely by word of mouth, and eventually became a household name, and a category leader. What’s the moral of the story? Never underestimate the power of a t-shirt… and starting small but dreaming BIG! #Spanx #Entrepreneur #MakeYourOwnLuck #WhatItTakes #TheseBootsWereMadeForWalking”. These Boots Are Made for Walking - Ivan Wyszogrod.

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