Gen Z has rebranded 'wife beaters' to 'wife pleasers' to make it less triggering

The simple white tank top is back with a new name.

The Gen Z and millennial rebellion against full-price luxury is hurting Burberry and Kering, but propping up secondhand marketplaces

OPINION - All hail the wife-beater to wife-pleaser vest rebrand

Keryn Donnelly

Gen Z has rebranded 'wife beaters' to 'wife pleasers' to make it less triggering

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Why Millennials are going braless

Gen Z staff are found to be the most difficult generation to work with, says new study

White Singlets Now Called 'Wife Pleasers' Instead Of 'Wife Beaters

Goodbye wife beaters: Say hello to 'wife pleasers

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