Turns out, sparking a culture war over a pastry is good for business.
Greggs vegan sausage roll is a key revenue booster
How Quorn makes the filling for Greggs' vegan sausage rolls, Food & drink industry
Rosie Spinks • Readup
Greggs vegan sausage roll is a key revenue booster
Greggs' vegan sausage rolls drives a 15.1% sales rise
Greggs secrets exposed - from pasty markings code to money-saving cold food rule - Mirror Online
Greggs Photos: UK Bakery Chain With More Sites Than Subway, McDonald's
Greggs saw its company value plunge by £16 million the equivalent of 13 million sausage rolls - London Business News
Iceland to launch Greggs frozen vegan range - Vegan Food & Living
Greggs Vegan Sausage Roll: Behind The Scenes of How It's Made
Greggs staff have shared the secret of how they tell their famous pasties apart - Wales Online
Vegan sausage roll success boosts Greggs' profit outlook
Greggs vegan sausage rolls boost sales
Greggs Shares Jump 13% Since Vegan Sausage Roll - vegconomist - the vegan business magazine
Greggs vegan sausage roll is a key revenue booster