Shein Is Sending Influencers to Promote Its China Factory

Chen Lin/ReutersMega-successful Chinese fast fashion retailer Shein, long plagued by allegations of terrible conditions for workers, and most recently, forced labor allegations—appears to have rolled out a new PR strategy: sending Instagram influencers on sponsored trips to China to tour a high-end Shein supplier warehouse. The tour, followed by “an epic night cruise to admire Guangzhou’s amazing skyline,” is prompting content creators to regurgitate company lines to their hundreds of thousands
Chen Lin/ReutersMega-successful Chinese fast fashion retailer Shein, long plagued by allegations of terrible conditions for workers, and most recently

Fashion - The Daily Beast

Shein Is Sending Influencers to Tour, and Promote, Its China Factory

Fashion - The Daily Beast

Helen Holmes's Instagram, Twitter & Facebook on IDCrawl

Fashion - The Daily Beast

Fashion - The Daily Beast

Helen Holmes's Instagram, Twitter & Facebook on IDCrawl

Fashion - The Daily Beast

Shein Is Sending Influencers to Tour, and Promote, Its China Factory

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Helen Holmes's Instagram, Twitter & Facebook on IDCrawl

Helen Holmes's Instagram, Twitter & Facebook on IDCrawl

Helen Holmes's Instagram, Twitter & Facebook on IDCrawl