Wonderbra set to transform Maidenform underwear as companies merge

Hanesbrands, which makes the Wonderbra, said Tuesday that it agreed to buy bra and underwear company Maidenform Brands Inc. for about $547 million.

Wonderbra Bras, All Bras By Wonderbra

Wonderbra Bras, All Bras By Wonderbra

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Wonderbra Womens Ultimate Full Effect Push-up Underwire Bra, Skin, 32A : : Clothing, Shoes & Accessories

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Maidenform targets new generation with launch of M collection

Maidenform Love the Lift Push Up & In Satin Plunge Underwire Bra DM9900 - Macy's

Remember when these 1990s Wonderbra ads shocked the world?

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Wonderbra maker to buy Maidenform

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These panties are an essential item for every woman's underwear collection. Perfect for every day wear.

Wonderbra Women's Firm Control Full Brief Panty

Wonderbra maker to buy Maidenform